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Fred’s Catnip Farm featured in Vogue!

Writer's picture: Fred's Catnip FarmFred's Catnip Farm

We are absolutely over the moon and profoundly grateful … Fred’s Catnip Farm is now in British Vogue!


In just over a year, our little business has blossomed beyond our wildest dreams.


When the email “British Vogue Pets Campaign” popped up, we were in utter disbelief. Never could we, at Fred’s Catnip Farm, have envisioned receiving an approach from such a renowned and legendary magazine. British Vogue not only noticed our little boutique brand, but they wanted us in their exclusive Pets feature! An exhilarating wave of both shock and excitement swept over us like we’d never experienced before.


This recognition of our brand feels like a whirlwind of joy and validation for all the hard work and love that we’ve poured into creating our special collection of catnip products.

The tireless efforts of small businesses like ourselves often go unrecognised, let alone be noticed by prestigious publications like British Vogue. This special acknowledgement has ignited a new spark of inspiration and passion to push ever onwards with our vision.


As we embarked on this journey, we quickly noticed a glaring gap in the market. There are countless options for dogs, but when it comes to our feline friends, the choices are limited — especially when it comes to high-quality, non-toxic products. We realised that something had to change. Cats deserve just as much love and care as dogs, and we set out to fill that void with our premium, organic and sustainable catnip range. Our mission is to ensure that cats can access safe, wholesome and exciting products that truly enhance their well-being … in an electric world of play, which they so deserve.


At Fred’s Catnip Farm, we believe in the power of nature. Our catnip is premium and grown organically, ensuring that every leaf and flower bud is free from harmful chemicals and pesticides. We take pride in our sustainable practices, from the way we cultivate our catnip to how we package our products. Every option is designed with your pet’s health and happiness in mind.


This feature in British Vogue highlights not just our catnip, but also our beautiful, expanding collection of toys that make playtime so magical for cats. We’re dedicated to creating the most enriching environment for pets and their owners and believe that this success is only the beginning of our amazing journey.


We are incredibly proud of how far we've come as a small business — we’re still processing it all!


A huge thank you to our beloved community for all the support and trust — your love has been invaluable. None of it would have been possible without you.


Here’s to the future at Fred’s Catnip Farm, now officially featured in British Vogue!


Watch this space… 🐈‍⬛ 🍃 💓




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